An old salt, one day, was coming from the sea, and he found a writer going to the sea. And the old salt said to the writer, said, "Where goest thou, my good man?"
Said, "Down to the sea. Oh, I want to smell its salty brines. I want to see its blue skies, the white clouds, the sea gulls."
He said, "I was born on it, fifty years ago. I don't see nothing so attractive about it." That's it. He had seen so much of it, till it become common.
That's what's the matter with us people. We've seen so much of God! This church that's been called out of the denominational groups in the last days, has seen so much of It, until It's become so common. You just overlook It.
Don't never let Christ be common to you, friend. Don't never do that. You just believe with all your heart and all that's in you. Now have faith in God.

William Branham, sermon «Scriptural Signs Of The Time»
https://en.branham.ru/sermons/64-0410